Fresh Fruit and Vegetable Cases-Fresh Fruit Collection

Merchant Background
 
: Xianguohui is a fruit supermarket with an area of ​​more than 120 square meters located in Suzhou Industrial Park. It opened in 2012. With its superior geographical location, the business has been good since its opening. However,
with the increasing number of fruit supermarkets in the surrounding area, the competition has become increasingly fierce, and the disadvantages of the traditional management method have become more and more obvious.
                       
Problems encounteredProblem

1: The cash register system has no inventory management, and the daily inventory often does not match the accountProblem

2: I do not have the knowledge and experience of WeChat groups and event promotions, and I do not know where to startProblem

3: Competition is fierce, and the store's operation has entered a bottleneck periodReasons
 
 
for choosing Zhonglun√Powerful
 
intelligent cash register system√Professional
 
new retail operation team to help guide
 
 
Zhonglun Solution1

.  Cash register system upgradeInstall

an intelligent integrated cash register system, and provide hands-on training for the boss on how to use the system, so that the boss can check the daily inventory and reconcile accounts more easily and accurately2
 
. Install the boss assistantAfter

installing the boss assistant, the boss can view the store's fruit sales, daily flow, and the top 10 fruit varieties with the highest sales volume in real time anytime and anywhere, and make fruit purchasing plans in advance;
 
3. Launch a mini programCombining

online and offline, launch a store-specific mini program, and plan marketing activities in a targeted manner according to the operation needs proposed by the boss4.
 
Build a membership systemAccording

to the store operation situation and customer group consumption characteristics, set membership rights, membership levels, membership points and redemption, help the store build a proprietary membership system, and lay a good foundation for future membership
marketing;
 
5. Establish a WeChat group

to help the boss build the store’s own mobile mall and a customer-exclusive WeChat group, build a mobile shopping channel for store customers, so that they can shop without leaving home, attract young customer groups, and
increase the stickiness of existing customers;
 
6. Activity training guidance

Conduct training on the use of the mobile mall (mini program) for bosses and store employees, and teach bosses and employees various marketing methods and community group buying operations based on the characteristics of the mini program
to enhance the comprehensive online and offline operations of store owners and employees.
 
 
Activity operation effect

1. Sales

  sales amount month-on-month growth rate: 131.56% month-on-month
  growth rate of order quantity: 152.82%
  month-on-month growth rate of store customer unit price: 5.1%

2. WeChat group

  newly created store customer WeChat group number: 535 people

3. Members

newly registered members number: 336 people