Fresh Fruit and Vegetable Service Cases - I Love Fresh

Business Background:
Just Love Fresh is a fresh food store that mainly sells vegetables, fruits and meats. It is committed to meeting the daily needs of customers in the surrounding area and advocates the concept of freshness, convenience and affordability. The store is located in Mudu Town, Wuzhong District, Suzhou City. There are two large supermarkets within 500 meters around it, namely China Resources and Hema, as well as two fruit stores. The competition is very fierce. However, the store is backed by a mid-range residential area, and its main consumer group is residents of the community. There is a strong catering business district behind it.

Reasons to choose Zhonglun√Powerful
intelligent cash register system√Professional
new retail operation team to provide hands-on guidance

Zhonglun Operation Plan:
Hitting the three elements of success: site selection, operation, and details
1. Scientific site selection plan
2. The online + offline Plus model
provides a product structure with more than 1,500 SKUs such as vegetables, fruits, meat and eggs, refrigerated milk, beverages and wine, and condiments. In addition, the idea of ​​supplying vegetables to catering merchants eventually formed the operation model of the fresh food store Plus.
3. Refined operation
At the beginning of the store preparation, many details were taken into consideration, such as:  
(1) Installing an intelligent cash register system to achieve efficient cash register;
(2) Launching a mini program and printing promotional leaflets. A dedicated person guides customers to register as members of the mini program online, and guides customers to place orders on the mini program through the 1-cent purchase experience, thereby lowering the customer's usage threshold;
(3) When checking out, the cashier is required to ask the customer whether he or she wants to register as a member. There are member prices, point redemption, recharge gifts and other activities. Joining the community can also get in-store promotions in the first time, which can reach the target users more accurately;
(4) Cold drink cabinets and ice cream cabinets are installed at the entrance of the store to promote impulse purchases;
(5) High-rise shelves are repeatedly displayed and used as warehouses to reduce the tedious work of frequent replenishment;
(6) Merchandise display follows certain principles to reduce the customer's purchase decision time;
(7) The store's decoration and lighting are high-end, the store is bright, clean and hygienic, and it gives customers a good shopping experience;
(8) Employees' uniforms are customized, and the operating procedures are trained in advance to serve customers in an orderly manner.

Event operation effect:
With the efforts of all parties, the turnover of Just Love Fresh on the opening day was over 40,000, and the cumulative turnover exceeded 100,000 in 3 days, with more than 1,000 new members, laying a very solid foundation for subsequent marketing activities and precise reach.