Since Jack Ma proposed the concept of " new retail ", in just two or three years, "new retail smart stores" have truly appeared in our lives, providing many conveniences for our lives. Typical representatives include: Hema Fresh, NetEase Yanxuan, Suning Store, JD Convenience Store, etc. These are all successful applications of the new retail smart store model. So what exactly are new retail smart stores and what are their characteristics?
What is the concept of new retail smart stores?
New retail smart stores are to reshape the traditional "goods, market, people" into "people, goods, market" with people as the center, upgrade and transform the production, flow and sales process of traditional goods, combine online and offline platforms, and supplement them with modern logistics systems to achieve more efficient store operations, but its essence is still to attract traffic, convert and reduce costs.
Background of the emergence of new retail smart stores?
1. Online retail encounters a ceiling
Although e-commerce platforms have been in full swing, it can be seen from the retail data of e-commerce platforms in recent years that the "bottleneck" of traditional e-commerce has appeared, and the traffic dividend of e-commerce platforms has also peaked, and e-commerce platforms have to face reforms.
2. The rise of the new middle class
The new middle class here is mainly composed of those born in the 1980s and 1990s. The 1980s and 1990s have gradually become the mainstay of society. Compared with prices, they will pay more attention to the quality and cost-effectiveness of goods and a good real experience when purchasing goods. For high-quality goods and services, they are also willing to pay a higher price.
3. Mobile payment provides more convenience for new retail smart stores.
Technological innovations such as mobile payment, big data, and virtual reality allow consumers to no longer be restricted by time and space, which also provides the necessary conditions for the emergence of smart retail stores.
So what are the advantages of new retail smart stores compared to traditional stores?
1. Online and offline integration to achieve omni-channel marketing
. Compared with the traditional single offline marketing channel, new retail smart stores not only improve the convenience of shopping through online and offline integrated operations, but also improve the operating efficiency of stores through data integration, analysis and mining.
2. Stores can achieve more precise marketing . Smart stores can use big data and SaaS cash register systems like Zhonglun to collect consumer information, business overview, collection data, coupon data, order data, marketing data, customer solicitation data, and review data, generate data analysis, and use big data to gain better market insights and user insights, accurately locate consumer shopping habits and preferences, and accurately target advertising to help stores manage and operate intelligently. 3. Precise advertising. Through the Zhonglun SaaS cash register system platform, relevant information such as food, delivery, group purchase, coupon distribution, membership activities, and lucky draws are sent to potential customers. Use the Internet to send discount coupons to customers in a variety of ways to enhance the store's influence. In the future, there will be more and more new retail smart stores. Zhonglun Network will continue to actively promote the integration of new retail online and offline, and provide strong support for the new retail field by popularizing mobile payment, big data processing and other technical capabilities.